Another glassy-eyed deconstructionist has bitten the dust.
“Cracker Barrel CEO Julie Masino is stepping down nearly a year after the company’s failed rebrand, logo redesign, and restaurant modernization efforts sparked widespread customer backlash.” —AP
This concludes what I consider a successful boycott of the Americana eatery.
It was not enough for me that they walked back the logo redesign. I wanted the restaurants returned to their classic look instead of the modernist cleansings they’d undergone. Masino’s renovations had left them as generic, soulless diners, and I wanted her gone from the company. Time will tell if her replacement suffers from the same ideological incompetence she exhibited.
For today, I’m declaring victory, and the next time I’m in the vicinity of a Cracker Barrel, I will be stopping by to enjoy a Country Fried Breakfast with double hash brown casserole as the sides, eggs over medium, and cream gravy on the chicken fried steak.
I encourage everyone to pay them a visit. Their next quarterly earnings report showing an increase in sales after her departure will be sweeter than a Double Chocolate Fudge Coca-Cola Cake.
A nation is its people and their culture. And damn it, this is ours.