Thee Ohio State University just became the newest and largest Power 4 conference team to incorporate a jersey sponsor patch.
“Ohio State Athletics today announced a landmark partnership with JPMorganChase… designat[ing] Chase as the official bank sponsor of Ohio State Athletics and the new jersey patch partner across Ohio State’s 36 men’s and women’s varsity programs.” —Ohio State
I have put together a mock-up of what their jersey’s may look like twenty years from now.

This brings to mind my Rhetoric class in college. When we learned about fallacies, the professor was sure to emphasize the “Slippery Slope” fallacy, yet the private equitization of college athletics continues to argue for the converse:
The Slippery Slope is not a fallacy, it’s an inevitability.